Pentagram is the world’s largest independent design consultancy.  It is owned and run by 21 people who are friends as well as market leaders in their design speciality.

Telling their own story, they predictably chose to be unpredictable and tell it in a humorous, personal way, incorporating their brands. (Cue: 3 and a half minute engaging video)

(based on the idea of the life of a boy born on their first day of business, and bringing in famous logo and brand identities they have worked on)

Here’s how they worked with CASS ART (featured yesterday) to rebrand: