Poets: if you manage to get a publisher to print your work in a pamphlet – how can you increase sales?  (And also – how many sales can you expect, in which ways?)

Poet Fiona Moore had a “moderately successful” pamphlet of her work printed by poetry published Happenstance – and noted how many copies sold in various ways, to which audiences.  She wrote about it in her blog, Displacement,  here.  Having a poetry publisher involved, rather than simply self-publishing certainly helped: Fiona attributes on third of her sales to her own efforts.