Poets: if you manage to get a publisher to print your work in a pamphlet – how can you increase sales? (And also – how many sales can you expect, in which ways?)
Poet Fiona Moore had a “moderately successful” pamphlet of her work printed by poetry published Happenstance – and noted how many copies sold in various ways, to which audiences. She wrote about it in her blog, Displacement, here. Having a poetry publisher involved, rather than simply self-publishing certainly helped: Fiona attributes on third of her sales to her own efforts.